Dare - hazelnut flavour launch

How would we tell people that the drink with a coffee kick now came in hazelnut?
Kick. Nuts. It pretty much wrote itself.

AD: Rhyen Ellis

People seemed quite happy to accept a kick in the hazelnuts too. This didn't just go 75% above Lion's projected sales and reach over $140k a week; it did it while bringing in new users without cannibalising any other Dare product sales.